Behind The Team #14 | How does the CRM Technology Engineer team build campaigns and reach customers?

Not every technical professional gets to clearly see how the solutions and technologies they build directly impact business outcomes-after all; most technical roles operate indirectly, providing behind-the-scenes support for business decisions. 
But at Home Credit Vietnam, CRM Technology Engineer offers a different kind of exposure. They don’t just develop and operate backend systems. They work directly with Marketing and Customer Value Management teams to bring campaigns to life through real-time data, analytical insights, and precise automation tailored to each customer segment. 
 

🔍 Inside the role of a CRM Technology Engineer

✨Develop and optimize campaign solutions using Java/Spring, SQL, and the SAS platform to implement customer segmentation logic, operational rules, and campaign workflows across both real-time and batch environments. 
✨Operate and configure CRM platforms, manage CRM/ESP/RTDM components, maintain clean and reliable Data Mart pipelines, follow secure ETL/ELT practices, and ensure every change is thoroughly tested before going live. 
✨Shape campaign and product logic by working closely with Customer Value Management, Product, and Card teams to understand business requirements, propose technical approaches, and fine-tune implementations for performance and accuracy. 
✨Build stable and scalable systems through collaboration with IT Ops, IT Development, Data Platform, and Architecture teams across system integrations, internal APIs, messaging services, and cloud components.

If you enjoy building large-scale systems, working with real customer data, and solving complex logic problems, this role is for you. 

🚀 Why join CRM Technology Engineer? 

Because this is not a typical engineering role, you’ll be the technical engine behind all customer campaigns, powering segmentation logic, real-time triggers, orchestration flows, and large-scale delivery. 

✨Work with SAS, one of the most powerful campaign platforms. Very few companies in Vietnam operate SAS/ESP/RTDM at an enterprise scale, giving you hands-on exposure to complex, real-world use cases. 
✨Experience a multi-layered architecture, where data pipelines, campaign logic, internal APIs, messaging gateways, and cloud components work together as one integrated ecosystem. 
✨Grow into a full-stack engineer in campaign technology, developing skills across data handling, workflow design, performance tuning, and system integration. 
✨Make measurable business impact, where every rule, workflow, and optimization you design directly improves customer experience and overall operational performance.

👉 If you are ready to work on large-scale systems, solve real-world problems, and build solutions that elevate customer engagement at Home Credit, apply now: https://lnkd.in/gQhwAWFw