Trưởng phòng Hiệu suất Chiến dịch KD KTS

TP. Ho Chi Minh

Đăng ngày 30/06/2026

1. Communication campaign Planning & Execution:

Lead end-to-end planning and execution of communication and promotional campaigns aimed at driving mobile app sales volume, including planning, implementation, monitoring, and post-campaign evaluation, ensuring delivery on time and within budget.
Plan and execute multi-channel campaigns across owned and paid channels including push notification, in-app, social media, email/CRM, and digital advertising.
Develop targeted campaigns based on customer segmentation and data insights to optimize messaging, channel selection, and campaign timing.
Track campaign performance and provide regular progress updates and performance reports to management.
Continuously optimize campaign effectiveness through AB testing, analysis, and performance insights.

2. Budget Management:

Own and manage the annual and quarterly campaign budget, including forecasting, planning, and allocation across campaigns and channels.
Track and report on actual vs. planned spend on a regular basis, providing variance analysis and recommendations to optimize budget utilization.
Provide budget performance summaries to management and finance stakeholders as required.

3. Cross-functional Collaboration:

Work closely with CRM, Marketing, Product, Data, Tech, Finance, Operations, and related teams to ensure smooth campaign execution.
Align stakeholders on campaign objectives, scope, timeline, dependencies, and expected outcomes.
Proactively identify and resolve execution issues or operational bottlenecks.

4. Customer Focus:

Develop a deep understanding of target customer segments, tailoring campaign messages and creative assets to resonate with different audiences.

5. Other Responsibilities

6+ years of professional experience in digital marketing, CRM, campaign management, retention, or digital growth, preferably in Banking, Fintech, E-commerce, or Consumer Finance.
Proven experience in executing push sales campaigns across digital channels.
Strong understanding of customer lifecycle management, repayment behavior, and engagement strategy.
Strong analytical and quantitative skills with ability to derive insights from data and translate into business actions.
Experience working with CRM systems, marketing automation tools, customer segmentation, and campaign performance tracking.
Ability to manage end-to-end campaign execution including planning, coordination, monitoring, optimization, and reporting.
Strong stakeholder management and cross-functional coordination skills.
Strong project management capability with ability to manage multiple priorities and deadlines.
Excellent communication and presentation skills with ability to present to senior stakeholders.
Proficiency in PowerPoint, Excel, and dashboard/reporting tools.
Familiarity with financial products, digital payment ecosystem, and customer engagement models.

If you are referred for this position by our Employee/Recruitment Collaborator, please apply via this LINK.

If you are an internal candidate, please apply via this LINK.

Otherwise, please click the Apply button as below for application.

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