Senior CVM Campaign Business Analyst

KEY RESPONSIBILITIES

• Design, configure, and manage communication campaigns using the SAS Campaign Management tool.
• Develop campaign workflows, including setting up triggers, schedules, and response mechanisms.
• Ensure smooth execution of campaigns across channels such as SMS, email, push notifications, telemarketing, and social media.
• Use SQL to define and extract customer pools for targeted campaigns based on segmentation and business requirements.
• Monitor campaign performance and identify areas for improvement using key metrics such as engagement, conversion, and ROI.
• Maintain and update documentation for campaign workflows and processes.
• Work closely with the CRM Strategy Manager and other team members to align campaign development with overall CRM objectives.
• Collaborate with product teams to ensure campaigns support product launches and lifecycle strategies.
• Partner with IT and data teams to troubleshoot technical issues and ensure system efficiency.

KEY RESPONSIBILITIES

• Experienced in BA/DA/Developer positions
• Experienced in Fintech/E-commerce/Ride – Hailing/Tech/CFC/Banking industry
• Proficient in SQL with strong understanding in system is a plus
• Good learning agility, logical thinking and detail – oriented
• English from intermediate level

COMPENSATIONS & BENEFITS

• 13th Salary Fixed and KPI Bonus.
• Premium Health Care for personal.
• 24/7 Accidental Insurance.
• 100% Social Insurance.
• Meal + Phone Allowance.
• Yearly Medical Checkup.
• 15 Annual Leaves.
• Professional and Transparent Working Environment.
• Apply Latest Financial Technology in the World.