Cards Portfolio Engagement Manager

KEY RESPONSIBILITIES

Loyalty and Retention Programs (70%):

• Develop and execute loyalty campaigns to boost customer engagement and card usage.​ Create targeted retention initiatives to reduce dormancy and prevent customer attrition.​
• Personalize re-engagement offers for inactive cardholders to encourage renewed activity.​
• Monitor and optimize the performance of loyalty and retention programs.

Digital Adoption Initiatives (20%)

• Promote online spending channels such as e-commerce, subscriptions, and card-on-file payments.​
• Support efforts to increase Monthly Active Users (MAU) on digital platforms.​
• Partner with internal teams to enhance digital features that improve customer experience and drive usage. 

Portfolio Analysis and Optimization (10%):

• Analyze customer data to identify key trends and engagement opportunities.​
• Measure the impact of engagement initiatives and suggest improvements based on performance.​ 

Team and Cross-Functional Collaboration:​

• Work closely with Marketing, CVM, and internal teams to align campaigns with business goals.​
• Collaborate on communication plans, including personalized messages and promotional content. 

REQUIREMENTS

• Education: Bachelor’s degree in Business Administration, Finance, Banking, or a related field.
• Experience: At least 2+ years of experience in consumer finance, banking, or credit card portfolio management, with a focus on customer engagement, retention, and loyalty programs.​
• Proven ability to design and execute customer lifecycle management strategies using consumer insights to boost engagement.​
• Digital engagement experience: Familiar with driving online card usage and promoting digital platforms (e.g., e-commerce, subscriptions, card-on-file payments).​
• Project Management Skills: Experience in delivering engagement initiatives and managing cross-functional projects.​
• Strong data analysis and campaign optimization skills to drive data-driven decisions.​
• Excellent communication, negotiation, and presentation skills to collaborate with internal teams and external partners.​
• Language: Fluent in English (both spoken and written). 
• Proficient in MS Office (Excel, Word, PowerPoint) for reporting and presentations.​

COMPENSATIONS & BENEFITS

• 13th Salary Fixed and KPI Bonus.
• Premium Health Care for personal.
• 24/7 Accidental Insurance.
• 100% Social Insurance.
• Meal + Phone Allowance.
• Yearly Medical Checkup.
• 15 Annual Leaves.
• Professional and Transparent Working Environment.
• Apply Latest Financial Technology in the World.

If you are referred for this position by our Employee/Recruitment Collaborator, please apply via this LINK. Otherwise, please click the Apply button as below for application