Description QLCC - Sản Phẩm Giữ chân & Giao dịch
KEY RESPONSIBILITIES
- Define and lead the HAPPY app growth and retention strategy to increase active users, usage frequency, and total service transactions.
- Translate business objectives into clear engagement plans, campaign roadmaps, KPIs, and measurable performance targets.
- Design and execute data-driven campaigns to drive app adoption, repeat usage, repayment behavior, service transactions, and cross-service engagement.
- Develop campaign mechanics, customer targeting, incentive logic, communication flows, and success measurement frameworks.
- Build initiatives beyond in-app communication, including cooperation models with SA, TLS, Customer Service, Collections, and other frontline teams to drive customers to use the app more frequently.
- Explore and follow up the feature development to drive the growth & engagement of user in HAPPY mobile app.
- Monitor key performance metrics, conduct deep-dive analysis, evaluate campaign effectiveness, and identify performance gaps or improvement opportunities.
- Own governance, reporting, post-campaign evaluation, and corrective action plans to ensure all initiatives have clear owners, timelines, KPIs, and measurable outcomes.
- Other activities base on line manager’s task allocation
Requirement QLCC - Sản Phẩm Giữ chân & Giao dịch
JOB REQUIREMENTS
- Minimum 6–8 years of experience in retention, growth, CVM/CRM, digital product growth, customer engagement, or related roles.
- Strong experience in driving digital channel usage, app engagement, customer activation, repeat usage, or transaction growth; experience in financial services, consumer finance, banking, fintech, e-commerce, or digital platform businesses is highly preferred.
- Proven track record in designing and executing data-driven campaigns with measurable business impact, including customer segmentation, campaign mechanics, incentive design, communication journeys, and performance measurement.
- Strong strategic and business thinking, with the ability to translate business goals into practical growth plans while balancing growth, cost, customer experience, operational feasibility, and risk considerations.
- Strong analytical and performance management skills, including funnel/cohort analysis, KPI definition, campaign tracking, root-cause analysis, dashboard usage, and actionable improvement recommendations.
- Good understanding of app user lifecycle management, retention mechanics, engagement triggers, behavioral nudges, and multi-touchpoint campaign journeys across app, push notification, SMS, telesales, agent channels, and other customer-facing touchpoints.
- Proven ability to work independently with minimal supervision, coordinate cross-functional execution, and influence stakeholders across multiple departments without direct authority.
- Strong Excel skills, especially Pivot Table, with the ability to work with data teams to define data requirements, dashboards, tracking logic, and performance measurement.
- Very good communication skills in Vietnamese and English, both written and spoken.
Benefits QLCC - Sản Phẩm Giữ chân & Giao dịch
COMPENSATIONS & BENEFITS
- 13th Salary Fixed and KPI Bonus
- Premium Health Care for personal & 3 dependants
- 24/7 Accidental Insurance
- 100% Social Insurance
- Meal + Phone Allowance
- Yearly Medical Checkup
- 18 Annual Leaves
- Professional and Transparent Working Environment
- Apply Latest Financial Technology in the World
If you are referred for this position by our Employee/Recruitment Collaborator, please apply via this LINK.
If you are an internal candidate, please apply via this LINK.
Otherwise, please click the Apply button as below for application.