Description Chuyên viên Truyền Thông KH CC
OBJECTIVE
- Develop and execute innovative communication strategies and campaigns for Home Credit Vietnam, targeting diverse products and customer segments.
- Support the alignment of communication initiatives with business objectives and create high-impact content in collaboration with cross-functional teams.
- Continuously evaluate and optimize communication efforts to enhance message delivery, audience engagement, and overall campaign effectiveness.
- Ensure full compliance with promotional regulations, including proper registration with local authorities and clear terms and conditions.
About us:
- CVM department is responsible for proposing, implementing and optimizing x-sell campaign strategies to drive customer loyalty and retention, managing whole customer portfolio.
- CVM department is designing the customer journeys and communication strategy for different customer segment.
- CVM is building company profitability by controlling the customer life-time value, controlling promotion and communication costs and optimizing product mix.
KEY RESPONSIBILITIES
- Own the end-to-end development, testing, deployment, and performance monitoring of customer communications for the Loyalty Stage (Retention, and Winback).
- Lead communication quality assurance and performance analysis for the assigned lifecycle stage, evaluating campaign effectiveness and recommending content, channel, and customer journey improvements based on customer behavior and business objectives.
- Design, create, optimize, and continuously improve communication content across multiple channels (ZNS, SMS, and Push), ensuring relevance, consistency, and strong customer engagement.
- Partner closely with Product, Campaign, Marketing, Legal, and other stakeholders to deliver communication initiatives on time, including content creation, key visuals, promotional messages, and customer journey enhancements.
- Ensure consistency and quality of customer communications across all direct communication channels, maintaining alignment with brand standards, customer experience principles, regulatory requirements, and CVM strategy.
Requirement Chuyên viên Truyền Thông KH CC
REQUIREMENTS
- Experienced in CRM/auto MKT/campaign communication/MKT communications/MKT performance related positions.
- 3+ years of experience in marketing or CRM communications, with a proven track record of delivering communication campaigns.
- Open to all industries, experiences in apps is a plus.
- Experience in set up communication on systems and performance review.
- Data driven (excel), detail – oriented, patient, good stakeholders management.
- English from intermediate level.
Benefits Chuyên viên Truyền Thông KH CC
COMPENSATIONS & BENEFITS
- 13th Salary Fixed and KPI Bonus.
- Premium Health Care for personal.
- 24/7 Accidental Insurance.
- 100% Social Insurance.
- Meal + Phone Allowance.
- Yearly Medical Checkup.
- 15 Annual Leaves.
- Professional and Transparent Working Environment.
- Apply Latest Financial Technology in the World.
If you are referred for this position by our Employee/Recruitment Collaborator, please apply via this LINK.
If you are an internal candidate, please apply via this LINK.
Otherwise, please click the Apply button as below for application.